Copywriting prices vary widely — from $50 per page on freelancer marketplaces to $5,000+ per project from top conversion specialists. Here's what you should actually expect to pay.
One of the most common questions businesses ask before hiring a copywriter is simple: how much does it cost? The answer is less simple — because copywriting prices vary enormously depending on the type of copy, the writer's experience, and the market you're in.
This guide breaks down realistic copywriting prices for UK and US businesses in 2026, what drives those prices, and how to make sure you're getting value for what you pay.
In the UK, professional copywriters typically charge £75–£150 per hour or £300–£1,500 per project. In the US, rates range from $100–$200 per hour or $500–$3,000+ per project. Full website copywriting packages typically range from $1,500 to $5,000+ depending on the number of pages and complexity.
| Project Type | UK Price Range | US Price Range |
|---|---|---|
| Single web page (500–800 words) | £200–£600 | $250–$800 |
| Full website (5 pages) | £800–£2,500 | $1,200–$3,500 |
| Sales page / landing page | £400–£1,200 | $500–$2,000 |
| Email sequence (5 emails) | £300–£900 | $400–$1,200 |
| Blog article (800–1,200 words) | £150–£400 | $200–$600 |
| Product description (per item) | £30–£100 | $40–$150 |
| Monthly retainer | £600–£2,000+/mo | $800–$3,000+/mo |
A short product description for an e-commerce store costs far less than a full-length direct response sales page. Sales pages, in particular, require deep research, strategic structure, and psychological persuasion techniques — which is why experienced copywriters charge significantly more for them.
A junior copywriter on a marketplace platform might charge £50 for a page. A senior conversion copywriter who has worked with established brands may charge £1,000 for the same page. The difference is not just in the writing — it's in the strategy, research, and track record behind it.
Specialist niches command higher prices. Health and medical writing, financial services, legal copywriting, and technology copywriting all require specialist knowledge and typically cost more than general commercial copy.
Most copywriters charge a rush fee of 25–50% for projects needing delivery in less than 48 hours. If your timeline is flexible, you can often negotiate better rates.
Cheaper copywriters often charge per revision round after the first draft. Professional copywriting agencies like Awj Digital Media include unlimited revisions — which means the price you see is the total price.
Many businesses start on platforms like Fiverr or Upwork where pages can cost as little as $20. The real cost isn't the invoice — it's the time spent revising poor work, briefing multiple writers, and eventually paying again for copy that actually converts.
A professional copywriting agency charges more upfront but delivers on brief the first time, in native English for your specific market, with a conversion-focused strategy built in.
Our copywriting starts from $149 per piece for standalone content, with full website packages from $449 and monthly retainers from $449/month. Every project includes unlimited revisions, native US/UK/AU English, SEO optimisation, and a conversion-focused strategy.
Awj Digital Media produces conversion copywriting, health writing, AEO/SEO content, and more for US, UK, Australian and Canadian brands.
Get a Free QuoteMillions of people now get their answers directly from ChatGPT, Perplexity, and Google AI Overviews — without ever click...
Read Article →Dental practices need content that is medically accurate, patient-friendly, and SEO-optimised — all at the same time. Mo...
Read Article →